The Survey.
To better suit my audience, I created a survey so that I could tailor my magazine too the needs and preferences of the masses. By doing this I'm able to appeal more to people and therefore extend my reach and gather a larger audience. This enables me as an institution to benefit as I now have a better understanding of what people want.
By using a mix of questions that require both quantitative and qualitative answers. I'm able to get answers on the main topic whilst getting a more personal opinion at the same time. The answers to the questionnaire followed a particular pattern and are rather similar on some questions but then very broad on others.
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